HEDNA ( The Hotel Electronic Distribution Network Association) announced, via its most recently formed working group on Hotel Analytics, the launch of a campaign to invite hoteliers to participate in a new global survey on analytics best practice.
The working group, co-chaired by David Turnbull (Co-Founder, SnapShot) & Matthew Goulden (CEO, Triometric) aims to establish best practice guidelines that will empower hoteliers to optimize how they collect, store, analyze and action their data to make intelligent decisions about their distribution strategies.
HEDNA's Hotel Analytics Working Group, comprised of a variety of lodging and technology vendor participants, has developed a unique survey, designed to determine current practices, perceived pain points, and likely future direction. The hotel industry faces several challenges when dealing with disparate data and responding to this critical survey will assist HEDNA in developing best practices for the industry at large.
Sarah Fults, president of HEDNA, commented "Topics such as the cost of acquisition, data collections, and storage along with enhanced guest experience resonate with hospitality organizations globally. The solutions, however, are not black and white and require regional and segmented approaches. With this survey, HEDNA sets out to better understand the global landscape and generate a series of actionable guidelines to support the wider hotel and lodging community."
HEDNA asks that all hoteliers respond to the survey to gain as much insight as possible. The open survey can be completed via https://www.surveymonkey.com/r/HEDNA-analytics-survey
The results will be published as an interim report and webinar series in November 2017, breaking down findings on a global, regional, organizational and property type level, culminating in a presentation of findings and best practice guidelines during HEDNA's January 2018 Conference in Austin, Texas.
For more information on HEDNA Hotel Analytics working group, visit www.hedna.org/hotelanalytics_wgc.