Community Blogs

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Blog Name / Description No. of Posts Last Activity
HEDNA Data Analytics Survey Generates Significant Industry Response, Results to be Presented at Austin Conference in January
After launching its Hotel Analytics Working Group Survey only six weeks ago, HEDNA (the Hotel Electronic Distribution Network Association) today announced a record-breaking first completion rate of over 1100 participants, who represent 45,000 hotels based on the submissions from international chains, hotel groups and independent hotels.
1 11/30/2017
HEDNA President’s Letter
HEDNA continues to operate in high gear as we welcome new members to the association, host regional networking events and HEDNA University sessions, participate in webinars and prepare for HEDNA Austin in January 2018.
1 11/30/2017
Hotel Data - How to Make Sense of It and Make It Actionable
Data is being gathered and analyzed in every industry, but some industries rely on data more than others. The hotel industry is one that is embracing the use of data to analyze its business processes, distribution strategies, and build relationships with its guests. However, the data is everywhere and as a result, capturing and consolidating the data can be extremely difficult.
1 10/30/2017
What Types of Hotel Content Matter Most?
The hotel industry has become inundated with content. There are literally hundreds of photos circulation for each and every hotel. Then there is all the text-based content describing amenities and services offered. Now imagine the challenges of integrating all of this content into your own brand website as well as the online travel world?
1 9/26/2017
HEDNA Call to Participate in Survey Developed to Tackle Global Hotel Current Analytics Practice & Challenges
HEDNA announced, via its most recently formed group on Hotel Analytics, the launch of a campaign to invite hoteliers to participate in a new global survey on analytics best practice.
1 10/9/2017
The Hotel Industry is Paying a High Cost for the Lack of Consistent Consistency
Content comes in the form of images and text, is frequently user-generated, and in the hotel industry content often includes hotel rates. With so many sources, trying to keep all of these different types of content comparable and tangible can be difficult. Throw into the mix the many diverse platforms we use and the complexity intensifies.
1 9/26/2017
HEDNA Global Hospitality Payment Working Group: Payments Trends and Future Best Practices in the Hotel Sector
The HEDNA Global Hospitality Working Group released a new white paper titled 'Payments Trends and Future Best Practices in the Hotel Sector', available now at
1 7/10/2017
HEDNA Mobile Working Group: Mobility, Distribution and Customer Friction
The HEDNA Mobile Working Group released a new white paper titled 'Mobility, Distribution & Customer Friction' available now on
1 7/5/2017
Abbreviations are not a Content Strategy
Looking for a hotel room with "polacc?" Or maybe you want to make sure it includes "lxbthtl" and "satchan?" Those are abbreviations your system might need to know if you are looking for pool access, luxury bath towels and satellite channels. But in an age where consumers can, with just a tap of their finger, watch live feeds from friends and family across the globe or use virtual reality to transport themselves anywhere in the world, content is king. And abbreviations no longer make an adequate content strategy.
1 4/25/2017
Good Translation Key to Staying in Global Marketplace
In our last few blogs, we shared insights on the content conundrum and the challenges of communicating hundreds of different and often confusing content entries about hotel rooms and amenities across the hospitality distribution chain. While those are issues that have been vexing he industry for years, they become exponentially more complex when it comes to translation.
1 7/5/2017
Solving the Hospitality Industry's 'Content Conundrum'
In the world of hospitality distribution, we often refer to the "content conundrum:" the challenge of taking images, property and room information and everything else consumers want to know about a hotel's services, rules and amenities and displaying them quickly - and accurately - during the booking process.
1 4/25/2017

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